The Myth of the Quick Fix
Thanks to Liz Rodriguez of
Design House Agency
for posting this helpful
list of FREE ways to boost website traffic on LinkedIn, and
guess what, using the words "sweat equity". There really is no
quick fix. You have to do the work, or hire someone (like me)
to do the work. Think of it like being a Socialite. You have
to get made up, dressed up, attend the parties, schmooze, get your
picture taken, repeat. In other words, put the time in.
the list (by Eric Sornoso,
The article begins with "Most
businesses now count on a web presence as a big part of their
marketing campaign. Whether it is a small start-up or a major
corporation, Internet marketing is absolutely necessary for
businesses that want to reach the biggest audience." I
took their list and added my own comments below.
1. Social Media: Participate!
How do you explain to people who aren't participating in social
media, just how much they're missing out on. I look at it this way,
life is a conversation, and social media puts EVERYONE into the mix.
You have to stand up and be counted. It's fun! Your business or
services should be on YouTube, Facebook, twitter, LinkedIn,
Pinterest, Instagram, tumblr, Reddit, and anything else you can fit in.
Use hashtags so you will appear in the search results for your
keywords (it also visually calls attention to them).
2. Write a Guest Blog/Host a
You have expertise. Share your knowledge,
increase your exposure and influence, and build your reputation. Take the time to
read and answer comments. Always be
positive! There is no substitute for substance. (Also, make sure you
put the guest blog post content on your own site as well.) Or, ask someone
to write for your site.
3. Participate in Forums
It shouldn't be hard to find out (if you
don't already know) which websites are the most popular for your
topic, for example realtor.com for Real Estate is just a
must-participate site. You should never stop learning, so don't feel
it's any negative reflection on what you already know that you want to learn
4. Comment on Other Blogs
The article makes the very important
point that you need to get "your name or website in front of people
that are already interested in the topic." Yes, please leave
comments on everything you read. Don't be afraid to be yourself.
Behind every successful venture is someone knows who they are.
Let that person out. Yes, you have to leave comments 'in print', and
they live FOREVER—don't worry (so tired of hearing the
fear of that). Take a leap and participate in your industry's
well-known websites. Read what everyone else is writing about. Leave
praise. Network, share, and again, never stop learning. If you
haven't already, classify your twitter name on
wefollow.com and follow
those who are the most followed in your field. (You pick 5
key words to define yourself.)
5. Write an Article
Another free way to get traffic to your
site it by writing an article on hot button issues or with helpful information
that people are currently searching for. You could do some keyword
research in your niche and try to come up with article subjects and
titles that are related to popular searches. “How to” articles and
“Top 10” type articles are always popular and could generate a lot
of free traffic for your site.
6. Interview Someone in Your Field
An interview with someone in your niche or field
could generate a lot of free traffic, and you can multiply that by
sharing it via social media. You will not
only get traffic from people searching for the topic, but also
people that are searching for the person you interviewed. If you are
lucky enough to interview someone famous, then this could be a huge
7. Make a Video
People are increasingly turning to video over text.
Make an introductory video or tutorial about your
topic. Be sure to put
your website link in the description as well as in the video.
a good source to drive mobile and tablet traffic to your site.
8. [Do a Podcast] No,
The author states "Podcasts are extremely
popular." Meh. For me, it's like radio. They are often too slow
in getting to the heart of the matter
and much too conversational. Whereas, with video, they try to keep it
short and give you content that's meaty, or, at least, on point. The
podcast wanders and meanders and they go on and on about nothing
with introductory small talk and I'm ready to move on
before they ever get to the reason I chose to listen. Podcasts? Not
9. Use Proper SEO
I'm going to start with what he says:
"This could be an entire article unto itself. The best way to get the
most out of search engine optimization is by hiring a qualified SEO
consultant. They will know the latest ways to help get your site to
the top of search engines. A good rule of thumbs in SEO is that
content is king. If you generate good content on a consistent basis
you will increase the links and audience of your site." If you
site was done properly (unlike mine LOL) the SEO was part of the
creation process. Unless you're programming from scratch, it's built
in to WordPress blogs and the like, but you have to take the time to
fill out the tags.
10. Keep at it
It takes time. You get out what you put
in. What you really need to do is prioritize having a Social Media
presence, and put some resources toward it. You don't have to do it
yourself, but you have to have someone in the ring fighting for you.
The Myth of the
Quick Promote and
Who's Afraid of Social Media?
Your Visual Vocabulary
Prevalence, Appeal, and Use
4 Key Components of Graphic Design
How To Be A Better Blogger
Or How To
Start If You're Still Just Reading